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Why Trusted Strategies
"We are delighted with the market demand survey conducted by Trusted Strategies. Not only did we get excellent feedback about the needs of our specific target marketplace, but we were able to leverage the survey results by creating a white paper and a press release. The finished products were very effective tools for both demand creation and sales collateral.
"Your deep understanding of the security industry made this especially effective. Thank you for your quick and professional service. We will continue to use Trusted Strategies for additional projects.”
-Chris Schwartzbauer, VP of Sales, Shavlik Technologies
"The product benchmark and performance comparison project that Trusted Strategies did for us generated a ton of traffic and downloads from our web site.
"You guys got up to speed on these very technical products quickly, and the white paper you delivered became one of our most successful downloads. It easily generated a 15 to 20 times return on our investment. Thanks for a job well done.”
-Andrew Stephens, Director, Product Marketing. Secure Computing Inc.
"Working with Trusted Strategies has been a real pleasure. Both John and Bill's knowledge of the IT security industry has been invaluable to us. Their comprehensive market knowledge, industry wide relationships and technical background in both large and small companies have been just what we needed. Personally, working with Trusted Strategies has been a real pleasure. They continually deliver above and beyond what we expected."
-Nathan Atherly, General Dynamics, Advanced Information Systems
"Trusted Strategies did a great job for our company, not only with the consulting project, but connecting us to other resources who proved to be of great value. Their work, expertise, and contacts provided value over and above their engagement!"
-Stephen Spalding, CEO, Vigilant Privacy Corporation
"The competitive analysis completed by Trusted Strategies exceeded expectations! Having someone who understands security technology as well as the B2B software business had a big impact on the quality of the data.
"Trusted Strategies completed the task in record time and the level of detail was greater than we would have been able to construct on our own. We learned about our competition and in the process got a perspective on our products from an objective third party.
"It’s refreshing to work with security professionals that know our industry and customers.”
-Pam Casale, VP of Marketing, Intellitactics
"I am delighted with the product evaluation and competitive analysis projects you have performed for us. The extensive experience Trusted Strategies brought to the projects allowed a comprehensive analysis to be done in a short period. The insights Trusted Strategies provided were directly applicable and helpful to our strategic decision making."
-Bill Wilson, VP Operations, Interagon Inc.
"As a researcher trying to make a foray into commercial products it was critical for us to know the lay of the land. Trusted Strategies conducted a comprehensive market assessment for our product space. They were fast and efficient, meeting a short deadline that allowed us to create a detailed commercialization plan that helped us to secure government funding.
"Trusted Strategies was easy to work with. They knew what they had to do without any hand holding. Adding Trusted Strategies to our team was a great way to accomplish a lot in a short period of time. When the need arises I look forward to working with them again!"
-Dan Thomsen Research Scientist, Cyber Defense Agency, LLC
"I wanted to write and thank you for your assistance over the last few years. You guys at Trusted Strategies are great – from your work at Phoenix Technologies with business development, the market survey, and the resulting articles, to the presentation you did for us at the Vesper Networks security seminar, working with you has been a real pleasure.
"We look forward to additional opportunities to use your skills in the future. It’s been great having a professional research and advisory firm that is 100% focused on helping IT security vendors like us.”
-Dirck T. Schou, President & CEO, Vesper Networks
"Thanks so much for the product evaluation and report you provided regarding our product. Once we described our objective, you knew just what to do, and the result was spot on.
"You provided just the information we needed and presented it in a very professional white paper that resonated well with our sponsors. We are convinced your support played a significant role in helping us obtain funding for our effort.
"I look forward to working with Trusted Strategies on similar product evaluation and market analysis efforts in the future."
-Dr. Tom Haigh, Director of Marketing, Cyber Defense Agency
"Thank you so much for your presentation at the Internet Securities' Showcase. It was an effective snapshot of the state of the IT security industry, and loaded with lots of important and new information.
"Trusted Strategies' presence at our event and the knowledge which you shared with the audience, was very valuable and provided a "real world" perspective. We have received many favorable comments about your presentation.
"Thanks again for helping to create a very successful Showcase. I think that this was the best one that we have ever had, and we have been doing these Showcases since 2000."
-Michael Beardsley, President & CEO, Internet Securities
"We are delighted with the product benchmark and performance comparison project you did for us. This was a very technical and difficult task, but Trusted Strategies pulled it off with flying colors. We started getting calls from potential new customers as soon as it was published! Thanks again for a job well done.”
"I just wanted to let you know how much we enjoyed and benefited from the research paper Trusted Strategies did for us. The content was so compelling and was used as an effective sales and marketing tool. It was also easy for our PR firm to find editors who were excited to print it in various publications. It has been a real pleasure working with you and your team at Trusted Strategies. Thanks!”
-Shiva Mandalam, Product Manager, Phoenix Technologies
|Example Market Research Services:|
Product Demand Survey (pdf)
Vulnerability Mgt Survey (pdf)
DoJ Cybercrime Study (pdf)
Example Marketing and Sales Tools:
Contributed Article written for Seagate: Can Your Computer Keep a Secret (pdf)
Solutions brief written for Shavlik: Secure Base in a Virtual World (pdf)
Performance comparison written for Secure Computing: Sidewinder vs. Checkpoint (pdf)
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